Branding - Branding for the Average Propeller Head
2003. Silicon Valley, CA: Foden Press today announced the
release of Athol Foden's latest book "Brighter Branding - Branding
for the Average Propeller Head." Specifically targeted at people
who are not dummies, but nevertheless have never studied marketing
or branding, it seeks to entertain while educating. This easy
read is also ideal for graphics artists, advertisers and P.R.
professionals who still confuse branding with simply verbal and
the technology startup branding hype era is over, it is time for
busy executives and management to quickly learn the basics of
real branding. Even if they are in very technical arenas, even
if their product or services are never sold to consumers or sit
on a store shelf. As products evolve quickly, brands are the one
company consistency, so someone needs to pay some attention to
the subject, and this practical, tactical book will bring them
up to speed quickly.
are not logos or names or advertising campaigns," said Athol Foden.
"They are promises of an experience. Which means they can be created,
grown and controlled if only you know what to do and pay attention
to some simple details. In this book I try to illustrate how you
can create it, and then make it the golden thread that runs through
all your product, marketing, support and sales decisions."
is the president of Brighter Naming (www.BrighterNaming.com),
as well as a popular marketing lecturer for U.C. Extension in
Silicon Valley, Foden Press is an independent publisher of books
and articles that meet their criterion of How to do it. By
people who have done it. They may be reached at www.FodenPress.com or 650-704-8181.