Names V2.0 Naming for the Average
FREE Supplement on Professional Creative Name Generation Tricks.
2006. Silicon Valley, CA: Foden Press today announced the
2.0 release of Athol Foden's eBook "Brighter Names - Naming for
the Average Propeller Head." Specifically targeted at people who
are struggling to come up with a new name, that is legally clean,
and embodies the right marketing image, this book lays out the
complete process professional namers use to create names and get
management convergence. Bundled with this revised and updated
version of the book there is also a free supplement to help people
coin new words for names without the ideas becoming too abstract.
users of this eBook have commented on how they love the discipline,
process and hints in the book, but sometimes have still said how
they struggle with the step to generate lots of initial names.
Others, especially individuals with their own startup, have said
they don't need the process so much as more creative ideas. Hence
the new supplement, which some might use standalone as an inspirational
template for coining new names that sound like they belong in
namers are like professional photographers," said Athol Foden.
"Anyone can take a picture, but for those special occasions you
need a professional. But a good alternative is also a serious
amateur who has studied the creative side of the task, and has
the discipline to learn the delivery side. This book is a great
tool for the serious amateur, and will save them and their company
many wasted hours and legal fees."
is the president of Brighter Naming (www.BrighterNaming.com)
as well as a popular marketing lecturer for U.C. Extension in
Silicon Valley. Many years ago he turned his fascination with
names and languages into a professional career. Today Brighter
Naming is a busy agency handle technology, industrial and consumer
naming issues worldwide, while still catering to the naming needs
of small businesses.
Silicon Valley, Foden Press is an independent publisher of books
and articles that meet their criterion of How to do it. By
people who have done it. Other titles in the series include Brighter
Branding: Branding for the Average Propeller Head and Spreadsheet
for Success. They may be reached at www.FodenPress.com or 650-704-8181.