you are not a dummy and know how to use spreadsheets,
but don't have time
to create and debug all your own, here is a book full
of handy practical spreadsheets.
Sure you can make your
own any time. But how long does it take you to make and
test a colorful spreadsheet that can be shared in a company?
And don't forget all the checklists for business plans, trade shows, product launches, etc.
Discover: Spreadsheets can do many more things than you thought
and fill in a lot of little holes until MIS caters to
your every whim.
Checklists: For many marketing items, you just need checklists based
on experience, not big old textbooks of theory!
Analyze: Check plans for tradeshows, product launches, public relations,
etc etc. Great help when you work alone in a small company
Implement: Expense forms, commission reports, sales forecasts, inventory
reports, advertising and media schedules, project control.
Organize: Calendars, planning lists, phone area codes, metric and
other conversion spreadsheets.
Accounting: Time cards, invoices, purchase orders, quotations, packing
lists. Anyone can do them, and they are a lot prettier
Strategize: Lay out all your marketing campaigns for advertising,
trade shows, direct mail, P.R., etc, and see all the schedules,
the ROI and the responsible parties.
Forms, Samples, CheckLists and Templates: A complete
book of checklists and samples, all tested in real life
business situations. Plus a complete set of ready to use
templates in Excel format.
loved all your spreadsheets" ........Athol's
tradeshow planning tool. Right there the book was worth
it. We used your plan, tweaked it for ourselves and sent
it to all offices, in just a few hours"........Nadine
- Trade show manager.
Managers are always at a loss as what else to do and how
to keep track of all the loose ends. This really helps
my in my job" ….Network
feel like a much more senior manager now that I have checklists
to quickly glean the tactical steps an experienced business
planner uses" …….Business